POPCORN BOGO DEAL
When you buy 1 bucket get 1 of the same size/value free, to go only. Available every Sunday & Thursday NFL game day.
We will have small, medium, & large buckets available, while supplies last.

FIRESIDE PRODUCTIONS AND HAYWARD CINEMA 4
PRESENTS A DOCUMENTARY BY STEVE DAYTON & B.J. HOLLARS

WHEN RUBBER HITS THE ROAD

A ONE TIME SCREENING EVENT ON SATURDAY, SEPTEMBER 21ST AT 7:00PM. 

TICKETS ON SALE NOW

January 1991, Eau Claire’s Uniroyal tire plant employees received devastating news: after 75 years of manufacturing tires, the plant was scheduled to close. As the city struggled to overcome the loss of its largest employer, the former employees struggled to find their footing in a quickly changing world. What would happen next was anyone’s guess. But if the city hoped to survive, it was up to its citizens to figure out how.

When Rubber Hits the Road is more than a story about tires. It’s the story of a Midwestern city’s attempt to reinvent itself in the wake of America’s manufacturing decline. It’s a blueprint, too, for how a community can bounce back—when people commit themselves to embracing change.